May 24, 2013
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The Goal

The goal of a public relations campaign is reached when the changes in behaviour among the target audience become apparent through the increased pace of positive media reports and optimistic employee and community talk.

Tactics

A company’s public relations effort can be accelerated by carefully selecting the most efficient tactics among print or broadcast media, special events or key personal contacts. When these tools facilitate communication with each target audience in the correct manner, it will directly impact the perception of the brand in a positive way.

Public Perceptions

Be aware at all times. It is important for an organisation to be aware of counterproductive behaviour among key audiences such as customers, as well as its competitors. A public relations company can help an organisation manage these potentially damaging perceptions and protect the image of the brand.

Public Image

It’s all about change. The degree of behavioural or perceptual change that public relations produces defines the success or failure of that program. A professional public relations company can have a remarkable impact on the way the public views your business.

Squared Communications

Public Relations

Public relations provides a business with the opportunity to reach and influence its target audience. The benefit of this is that if a business can make positive key-audience behaviour a regular occurrence, achieving organisational objective becomes far easier.

Squared Communications

Change

Public relations can create, change or reinforce a public opinion of a brand or organisation by reaching the target audience with key messages that influence public perception. Part of this process will be to identify the organisation’s key audience and make them a priority.

Squared Communications

Special Events

Special events organised by a public relations company are especially effective in reaching certain audiences with a message. Many events are newsworthy by definition if sufficient locations are involved. These events can include activities such as charity drives, financial road shows, awards ceremonies, trade conventions and celebrity appearances.

WHAT WE’RE ABOUT

In a day and age where customer loyalty is more fickle than ever before and where communication clutter bombards our everyday lives, a strong brand image and positive brand association has become critical to business success. It makes sense then that over the years, public relations has become ever-more important as a business tool to assist companies in building their brands and furthering their relationships with customers.

Squared Communications is the public relations division of Velvet Square, a small yet dynamic business entity based in Bryanston, Johannesburg. Squared Communications takes pride...

WHO WE ARE

Wesley Barnard – PR account manager

After ten years of corporate experience in the Credit Insurance industry Wesley, a self professed artist, finally decided to follow his passion and pursue a career that spoke both to his creative mind and heart. With fervour for media and a flair for the written word, Wesley started his public relations career with Green Grapes Communications. Wesley worked as an account executive on a variety of accounts including South Africa's biggest mortgage origination company Betterbond; Smartstone and Centriq Insurance, building strong relationships with key...

WHAT PUBLIC RELATIONS IS ALL ABOUT

  • Public relations refers to any service-driven functions that operate like a liaison service that assists in providing the public and the media with a better understanding of what the company is about and how it works.
  • Public relations can be defined as efforts to establish and maintain a company’s image with the public through the use of various media tools including the writing and issuing of press releases.
  • Public relations providers give an organisation exposure to their audiences using topics...

    • WHAT WE DO

    Squared Communications specialises in brand activation and corporate communications, with the purpose of enhancing our client’s public relations image and media presence. Whether on a project basis or long-term contract, each campaign is addressed with the same enthusiasm and professionalism as we diligently work towards achieving the required objectives.
    Each project includes regular client consultation and clearly defined milestones and deadlines. Our key services include:

    ...
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